Shown in bold and taken out of context the message is amplified, exposing the significant incursions into personal privacy that the agreements allow. In the first case with the coat of arms piece, UV light is used to allow us to consider the more complex interpretations of very simple symbols. In this case, UV simplifies the message by exposing key language in lengthy and complex documents. It aims to grab the audience’s attention and simplify the significant information from the distracting lengthy text.
